Blew That ft. DRS - Out NOW!
HeavyFeet feat. Jon Rice - Raise A Glass (Q45 Remix)
HeavyFeet feat. Jon Rice - Saving Me (Black Noise Remix)
HeavyFeet vs. Raze - All I Want
HeavyFeet feat. Serocee - Parking Meter (Sam Young Remix)
HeavyFeet feat. Bubbz - Young & Dumb (Nick Thayer Remix)
HeavyFeet feat. Kovas - We Came To Party (Deekline & Product.01 Remix)
HeavyFeet feat. Rod Hotly & Kid Bliss - Last 2 People (Two Fresh Remix)
Something that we have learnt from embarking on this project, in a similar manner perhaps to say a music producer or songwriter creating a truly unique sub-genre or set of songs (say Jamie Woon?), when you create something unique, in our instance, a new way of thinking with regards to the running of an independent, artist-run, record label, opportunities you could never have foreseen or imagined will arise. Since embarking on the '12x12' journey in April 2010, as HeavyFeet, we have been offered a number of unique opportunities that had we spent a minute thinking about pre-October 2009, would have thought were highly unlikely to happen within the timeframe that they have done. We feel that the reason for these exciting developments is largely down to one factor: You get back what you put out.
This can be related to your content and/or conduct. If you radiate fresh, original music to the world, opportunities that are also fresh and new will gravitate towards you and your musical output. If you present a forward thinking, professional attitude towards your business, it's highly likely you'll attract similar minded persons who want to work with you and your project.
Since we have undertaken the '12x12' we have completed additional production on a pop track that was previous unsigned but had label interest (it is now signed and being released this summer), presented the working model of the runnings of Stamp! Beats and the '12x12' project to the In The City music conference (more to come on this in a later blog post soon), an internationally renowned new UK music showcase and gathering of industry persons, confirmed a new project to launch with the BBC in summer 2011, completed several remixes for major labels/pop artists, and this is largely without getting started on the last few months... or wanting to appear like we're overly blowing our own trumpet, because as we keep saying, this series of posts isn't about that, or us really, it's about putting experiences we have lived and information we have gained out there for people to read about, and hopefully go and do something even more pro-actove with their time than we have.
A point worth noting in relation to the paragraph above. Ewan Pearson mentioned this in a blog post recently and it rung a bell, but some days you wake up and you listen to a totally finished piece of music that you were 100% confident of a few days beforehand... and you absolutely hate it. The point to be taken from his point is, some days you just wake up on the wrong side of the bed and have a bad day, or week, or month, whatever, it happens. The really relevant point to this though is that we also have these days and if you're reading this series of posts and you've just read the paragraph above about all these amazing things that are going on with HeavyFeet at present and you're wondering how the hell you can do something similarly positive, well, tomorrow is a new day and you can make new music, decisions about your goals etc happen then. Maybe you got out of bed on the wrong side today, who knows? Everyone has days where they feel muted about what they're trying to achieve, seriously. A semi-interesting point, some of the biggest artists we know or have met doubt themselves and their ability on an alternately daily basis, having one positive day, followed directly by a negative day. Heavy!
So, to go back to the point of this section of the blog... You get back what you put out. If you go out there as a music maker and/or business owner, with a positive mental attitude about making your personal goals happen whilst always looking for new opportunities and channels to go down, you really are able to achieve whatever it is you are trying to make happen.
Passion, positivity and perseverance (or persistence, if you prefer). It's all about the three/four P's... depending on how you see it.
For us, 'Last Two People' was an advancement on our 5th release ('We Came To Party') in that we took the same approach to making a track with some commercial appeal, but we feel we managed to complete the release, with the vocalists we had on board, to a higher degree of success. That's not to say we feel this release is better than our 5th, merely that we think we got closer to the target we set out for it! Whilst we were extremely happy with the outcome of 'We Came To Party', the vibe of Kovas' vocals gave more of a party/club/hip hop slant to the track, whereas on 'Last Two People' any similar vibes were limited to Kid Bliss' guest 16 and middle 8 rather then being laced throughout the track, and the main vocal hook from The Real Dolls' Rod Hotly was a pretty hype, catchy set of lines.
We first came across The Real Dolls through listening to BBC Introducing Manchester (every Sunday night from 10pm). We contacted their production team, who linked us with their management, and we went through the motions to get their lead vocalist involved in our 12x12 project. Initially, there were no plans to have Kid Bliss feature on the track. However, we had made the instrumental in the same period we created 'We Came To Party' and a commercially influenced track was always our intention for it. Once Rod Hotly had delivered us the hook we realised there was some space to play around with the arrangement and incorporate a second vocalist. Kid Bliss is an artist we discovered through Mistajam's website (who had featured his brilliant mixtape, Autopilot), and he delivered us the perfect complimentary vocals for the track. They definitely added the extra dimension we desired as well as managing to play up to the cheeky commercial style of the track. For our club mix we had a similar situation to many that we've done in that we knew large parts of the vocal could not really be used if we were to turn the original into a credible track we could play every set. Fortunately, there's a wicked synth part in the original that we based our remix around, which with some added keys and the rolling beats and bassline, gave us a quality big room house tune. It is definitely one of our favourite, most well-executed remixes of the entire project. As for remixes from other artists, we sincerely hoped that the vocal and parts would have enough appeal to others for us to get two remix artists on board for the first time. They fortunately did, and DCUP (yes, of 'We No Speak Americano' fame) and Two Fresh turned in two very different (and exceptional!) remixes that complimented our ethos for the project of not really caring about the genre of music we release as long as it is of the highest quality, and we love it. We do enjoy blasting DCUP's remix when the sun is shining, but haven't really been able to give it a huge amount of support in our DJ sets due to the style and tempo (not to detract from its quality though), whilst the Two Fresh remix has become a staple track towards the end of sets.
HeavyFeet ft. Jon Rice - Raise a Glass
(Original, Club Mix, Q45 Remix, Diesler Remix)
Stamp! Beats - Release Date: 07.02.11
It's going to be hard to not make this appear like a name dropping exercise, but we wanted to mention how the media reacted to the '12x12' project over the initial few months of it going live. The music magazines (namely Mixmag, DJ, iDJ) we service the singles to were initially quite good at picking up on the releases and reviewing them and despite us not really getting much coverage in terms of column inches on STMP001 (ft. Virus Syndicate), we were rewarded with a 'Killer of the Month' feature in DJ Mag for STMP002 (ft. Jenna G), and as we moved through the release schedule we begun to see regular reviews (a few of these that we have scanned are available to see on our new 'Biog/Press' tab on the heavyfeetmusic.com homepage). As the releases picked up and we got the hang of which journalists at which magazines like what, we were able to target people a bit more specifically, which we feel certainly helped confirming reviews. Comparing this situation to being a DJ, there's nothing worse than being carpet bombed with every promo from a label. We'd much rather receive music that the label owner thinks we're going to dig and support, generally with a personal note attached stating this, than receiving every release and having to sift our way through them to find one decent track. It's a similar idea, once you know a person's tastes, be personal and don't spam them with so much music that they're overwhelmed. It'll just increase your chances of them sweeping your CDs into the nearest bin upon arrival.
Throughout the '12x'12 project we'd been keeping a pretty close eye on our radio airplay, and whilst this would often require us to scour various tracklists across multiple websites each week. We were genuinely quite surprised at the support we begun to receive however. Our radio airplay had gone up (looking at it from a year on year basis) on BBC Radio 1 (Kissy Sellout, Judge Jules, Annie Nightingale), BBC 1Xtra (DJ Target, Mistajam), BBC Asian Network (who off the back of them supporting a few singles, asked us to do them a guestmix), Galaxy (now Capital, we continue to receive their support), Kiss and BBC Manchester, who deserve a special mention as they have, to date, supported every release from the '12x12' project on their weekly BBC Introducing show. Considering we were not using a radio plugger or PR company with radio contacts, we felt pretty positive about this airplay increase.
Jon Rice has recorded with us on several occasions, and is no stranger to our studio setup and the way we work. Whilst only one of us was present for the session that led to 'Saving Me', it was the most fun and relaxed recording session out of any we have conducted with Jon, and the casual vibe Jon carries with him most definitely comes through in his vocals! Previous experiments with him voicing our tracks had led us down a dead-end, with us concluding that his rather delicate tone and vocal timbre would need working around carefully to allow them to sit on a track in the right manner. The broken beat styling of 'Saving Me', with an acoustic focus, gave us a great foundation for a single that wouldn't overpower Jon's vocal, but we then had the challenge of producing the track so it would stand up against those produced by much more experienced and accomplished artists. Fortunately, after lots of painstaking and precise engineering we had an end product which we were proud of; a mostly personal achievement for our efforts in creating a balance between the musical influences of ourselves and Jon.
After enjoying a positive start to 2010 with our remix of DJ Zinc’s 'Killa Sound' (featuring No-lay) peaking on the Beatport Electro House chart at No.6 and the vinyl selling extremely well (no doubt helped by the Skream remix being on the flip!), we were approached to remix Roisin Murphy. There were various issues once the remix was finished, so eventually it got blogged. Our version of 'Mommas Place' went on to notch up a decent amount of downloads as well as be picked up by The Times Online (thanks to Ed at B.M.B!) and supported by Toddla T, who subsequently championed it on his then new Radio 1 show. Both these remixes provided a sturdy backbone for the early months of 2010, a small profile boost with some international gigs, and demonstrated a more mature approach to HeavyFeet's output for a new year.
Prior to the launch of Stamp! Beats it had been decided that a new division of HeavyFeet would be founded to facilitate the important promotional needs of the label. Firmsole was created as an umbrella company and managed by Mike Kelly (our manager) with Mike HF over seeing the bulk of the PR responsibilities aided by prior experience working in this area. The areas targeted by our promotional campaign were set to physical music media, radio, club/DJ, online music media and blogs. Each area needed separate attention, and with a pre-exisiting and continually building contact base, we slowly started to penetrate these mediums with news of the label's launch and the necessary monthly Stamp! Beats release.
To further emphasise our Manchester roots, we chose to enlist the help of the fantastic Jenna G in completing our second single on Stamp! Beats. To have the vocalists involved that we did on the first two releases was important for us in re-establishing our position in the Manchester scene and our intent to work with fellow Mancunians in a progressive and collaborative way, something which we felt was of benefit to us before collaborating with artists on a national and worldwide scale, as we would go on to do as the '12 x 12' process developed. It was important to us to build a solid local foundation and grow outwards.
The plan of Jenna voicing a track for us had come around several months prior to her coming into the studio, but at this stage of the process of writing for and recording with vocalists we were quite particular about our creations and maybe tried too hard to get a track we felt was perfect and had little or no chance of being rejected by a potential vocalist. Hence there was quite a period before we were entirely ready to move forward. Interestingly, what we'd created was released as the 'club mix' of 'War', way before the original mix had been created, so Jenna wrote and recorded to that version, which in hindsight is not something we'd ever attempt to do again or advise anyone else to try really!Check in with us next Monday (17th) for instalment three of twelve...
M&J